Sans Normal Jagew 2 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Gremlin' by Hazztype and 'Murs Gothic' by Kobuzan (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, geometric, impact, clarity, modern branding, high legibility, simplicity, rounded, open apertures, uniform strokes, smooth curves.
A heavy, wide sans with smooth, geometric construction and mostly uniform stroke weight. Curves are round and clean (notably in O/C/G), while straight strokes end in flat, squared terminals. Counters are generous and apertures stay open, giving letters a clear, airy interior despite the dense weight. The lowercase shows a single-storey a and g, with a compact, straightforward t and a short-shouldered r; overall spacing reads even and stable across the alphabet and numerals.
This font is well suited to display roles where strong presence and quick recognition matter, such as headlines, posters, brand marks, packaging, and retail or wayfinding signage. It also works well for short UI labels or calls-to-action when a bold, modern voice is desired.
The tone is contemporary and assertive, with a friendly clarity that comes from rounded bowls and open counters. Its wide stance and solid color feel confident and attention-grabbing without becoming decorative, making it read as practical, modern, and approachable.
The design appears intended to deliver a robust, contemporary sans that stays highly legible at large sizes while projecting a broad, stable footprint. Its geometric curves, open counters, and simplified lowercase forms suggest a focus on clarity and modern branding versatility.
Round characters maintain consistent curvature and a calm rhythm, while diagonals (V/W/X/Y) are crisp and well aligned, reinforcing a clean, engineered feel. Numerals follow the same wide proportions and rounded geometry, keeping color consistent in mixed alphanumeric settings.