Sans Normal Jalum 3 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Gremlin' by Hazztype, 'Otoiwo Grotesk' by Pepper Type, and 'Kinetica' by Unio Creative Solutions (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, techy, assertive, clean, display impact, approachability, clarity, modern branding, rounded, geometric, soft corners, open counters, generous spacing.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes stay largely uniform, with softly squared terminals and rounded joins that keep the texture even in dense settings. Bowls and counters are open and elliptical, while diagonals (V, W, X, Y) are clean and stable. Overall spacing reads generous, and the lowercase shows simple, contemporary constructions with single-storey a and g-like forms and a compact, sturdy rhythm.
Best suited to display roles where width and weight can work as a feature: headlines, posters, brand marks, packaging, and short UI or signage messages that need immediate impact. In larger text blocks, it maintains a smooth, even typographic color, making it workable for brief paragraphs or marketing copy when ample line spacing is available.
The design feels contemporary and approachable, pairing a friendly roundness with a confident, headline-forward presence. Its wide stance and even stroke weight give it a straightforward, tech-leaning clarity that reads bold and upbeat rather than formal.
The font appears designed to deliver high-impact readability with a modern, rounded tone—balancing geometric simplicity with softened edges for approachability. Its proportions and spacing suggest an emphasis on bold display presence while preserving clear letterforms and open counters.
The numeral set matches the broad, rounded vocabulary; figures look sturdy and highly legible with large interior spaces (notably 0, 8, 9). Punctuation and dots appear round and visually consistent with the softened terminals, helping paragraphs maintain a smooth, uniform color at larger sizes.