Sans Normal Obbab 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Articulo' by Gilar Studio, 'Catesque' by Gumpita Rahayu, 'Invisible' by Ronny Studio, 'Almarose' by S&C Type, 'Arthura' by Seniors Studio, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, bold, straightforward, impact, clarity, modernity, approachability, geometric, rounded, compact, chunky, clean.
A heavy, geometric sans with broad, rounded bowls and crisp, straight-sided stems. Curves read as near-circular with smooth joins, while corners are minimally softened, creating a sturdy, compact silhouette. Counters are generally open and simple (notably in O/C/G and the numerals), and the overall rhythm is even with consistent stroke thickness and clear, uncluttered forms. The lowercase shows single-storey a and g, a short-armed r, and a broad-shouldered m/n, reinforcing a contemporary, functional construction.
Well suited to headlines, posters, and large-scale messaging where strong presence and quick readability are priorities. It also fits branding and packaging that need a contemporary, friendly voice, and works effectively in signage or UI callouts when set with ample spacing.
The tone is assertive and approachable: big, solid letterforms that feel contemporary and dependable rather than delicate or expressive. Its rounded geometry adds a friendly edge, while the dense weight and simple shapes project confidence and clarity at a glance.
The design appears intended as a modern, geometric display sans that prioritizes impact and clarity through simplified shapes, generous curves, and consistent stroke weight. It aims to deliver a confident, accessible look that stays clean and legible in bold applications.
Wide, stable proportions in round letters and numerals help the design feel grounded, while flat terminals and straightforward diagonals keep it crisp. In long lines of text the weight produces strong color and high presence, making it most effective where emphasis and quick recognition are desired.