Sans Faceted Ashu 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Adversary BB' by Blambot, 'Mako' by Deltatype, 'Bystone' by GraphTypika, 'Evanston Tavern' by Kimmy Design, 'Hype vol 3' by Positype, 'Born Strong' by Rook Supply, 'Hemispheres' by Runsell Type, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: sports branding, posters, headlines, teamwear, packaging, athletic, industrial, assertive, retro, impact, strength, signage, emblematic, compactness, octagonal, blocky, angular, chiseled, compact.
A compact, heavy all-caps style built from straight strokes and clipped, angled corners. Curves are largely replaced by planar facets, creating octagonal bowls and squared counters that read cleanly at display sizes. Strokes are uniform and dense, with short terminals and minimal internal detailing, producing strong, poster-like silhouettes and tight visual rhythm across the alphabet and numerals.
Best suited to short, high-impact settings such as sports identities, team graphics, posters, merch, and bold packaging callouts. It also works well for signage-style headlines where clarity and a rugged, geometric voice are more important than comfortable long-form reading.
The faceted geometry and dense weight convey a punchy, no-nonsense tone with a distinctly athletic and industrial feel. Its crisp angles suggest strength and utility, leaning toward vintage sports and signage aesthetics rather than refined or delicate expression.
The design appears intended to deliver maximum impact with a compact footprint, using faceted construction to keep counters open while maintaining a strong, uniform mass. Its consistent angled cutoffs and simplified geometry aim for a durable, emblem-ready look that holds up in large, attention-grabbing applications.
Uppercase forms are especially dominant and consistent, while lowercase keeps the same cut-corner logic and simplified joins for a sturdy, workmanlike texture. Numerals follow the same octagonal construction, helping mixed settings feel cohesive and emblematic.