Sans Faceted Asho 14 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Kelson' by Armasen, 'Midnight Sans' by Colophon Foundry, 'Chubbét' by Emboss, 'Ciutadella' by Emtype Foundry, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, industrial, athletic, assertive, retro, impact, ruggedness, display, signage, octagonal, beveled, blocky, angular, compact.
This typeface is built from heavy, block-like strokes with corners cut into crisp facets, producing octagonal silhouettes where curves would normally appear. Strokes are largely uniform in thickness, with squared terminals and consistent planar cut-ins at outer and inner corners, giving counters a punched, geometric feel. Proportions lean tall with sturdy verticals and relatively tight apertures; the lowercase keeps a large presence with simplified, sturdy forms. Overall spacing and rhythm read dense and emphatic, with distinctive chamfered joins that stay consistent across letters and numerals.
Best suited to short, high-impact settings such as headlines, posters, sports branding, and bold packaging. It can work for logos and badges where an angular, machined look is desired, and it holds up well at larger sizes where the faceting is clearly visible.
The sharp facets and solid massing convey a tough, no-nonsense tone that feels industrial and sport-minded. Its hard-edged geometry suggests strength and impact, with a slightly retro, sign-paint-like attitude reminiscent of varsity or equipment stenciling without looking delicate or ornamental.
The likely intention is to provide a loud, highly legible display face that replaces curves with planar cuts to create a rugged, engineered aesthetic. It appears designed to project strength and immediacy while keeping letterforms straightforward enough for quick recognition in branding and signage contexts.
The design’s character comes from repeated chamfers rather than rounded geometry, which helps maintain a uniform, mechanical texture in text. Numerals mirror the same faceted construction, keeping headings and scoreboard-style settings visually cohesive.