Sans Normal Vegem 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, app branding, packaging, posters, social media, friendly, casual, modern, approachable, lively, approachability, readability, modernity, versatility, rounded, humanist, soft terminals, open counters, slanted.
This typeface is a slanted sans with a rounded, humanist construction and consistently low stroke modulation. Curves are smooth and generously rounded, with soft terminals and open apertures that keep letters readable at a range of sizes. Proportions lean slightly narrow-to-neutral with a steady rhythm, while rounded bowls (C, G, O, Q, e, o) and simple, clean joins create an even texture. The numerals follow the same soft, streamlined logic, with clear forms and minimal ornamentation.
This font suits interface labels, short-form copy, and brand accents where a warm, modern voice is desirable. It performs well in packaging and promotional graphics, and can also support longer text in friendly editorial or web contexts when set with comfortable spacing and line height.
The overall tone is informal and personable, with a light, upbeat energy. Its rounded shapes and gentle slant give it a friendly, conversational feel that reads as contemporary rather than technical or severe.
The design appears intended to provide an approachable, contemporary sans that combines everyday legibility with a relaxed, conversational slant. Its rounded construction and restrained detailing suggest a focus on versatility across digital and print while maintaining a distinct, personable tone.
Diagonal strokes (such as in A, K, V, W, X, Y) maintain smooth, softened joins, reinforcing the font’s non-mechanical character. The design favors clarity through open counters and uncomplicated forms, avoiding sharp corners or aggressive angles.