Sans Normal Efnof 7 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, advertising, packaging, posters, ui, modern, friendly, casual, clean, approachable, friendly italic, modern clarity, brand tone, smooth readability, rounded, oblique, humanist, open, soft.
A rounded sans with a consistent oblique slant and smooth, low-modulation strokes. Curves are generous and open, with wide letterforms and airy interior counters that keep text from feeling dense. Terminals tend to be softly finished rather than sharply cut, and joins stay clean, giving the design an even, flowing rhythm. Numerals follow the same rounded construction, with clear, uncomplicated shapes that match the text weight and tone.
It suits branding and marketing work that benefits from a modern, personable voice, such as packaging, lifestyle advertising, and headline or subhead settings. The open shapes and smooth rhythm also make it a solid option for UI labels and short-to-medium text where a friendly slanted emphasis is desired.
The overall tone feels contemporary and easygoing, balancing clarity with a warm, informal personality. Its slanted posture adds motion and a conversational feel, while the rounded geometry keeps it approachable rather than technical or severe.
The design appears intended as a versatile italic sans that reads cleanly while projecting warmth and motion. It prioritizes rounded geometry, open counters, and an even stroke to deliver a contemporary, approachable look for display and general-purpose use.
The font shows a steady forward lean across both cases and figures, creating a cohesive italic voice rather than a few isolated slanted glyphs. Round letters like O/Q and c/e emphasize circular construction, while diagonals in A/V/W/X stay smooth and slightly softened, reinforcing the friendly character.