Sans Normal Adruh 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Antipol' by phospho (names referenced only for comparison).
Keywords: branding, ui text, headlines, packaging, posters, modern, clean, friendly, dynamic, informal, clarity, approachability, modernity, motion, oblique, rounded, humanist, soft, open.
A rounded sans with a clear oblique slant and smooth, low-contrast strokes. Forms lean on broad curves and open apertures, with gently softened terminals and a consistent, even texture across lines of text. Uppercase shapes are simple and geometric-leaning, while the lowercase introduces more humanist construction, including a single-storey a and g and a tall, streamlined f. Numerals are straightforward and readable, with round bowls and uncomplicated joints that keep the rhythm light and steady.
Works well for modern branding systems, product packaging, and marketing headlines where a clean italic voice is desired. It also suits UI labels, navigation, and short-form editorial callouts that benefit from an energetic, friendly sans without heavy contrast or decorative detailing.
The overall tone is contemporary and approachable, with a subtle sense of motion from the slant. Its rounded geometry keeps it friendly and non-technical, making it feel casual yet controlled rather than playful or quirky.
Likely designed as a versatile italic sans focused on everyday readability while adding momentum and personality through rounded construction and a pronounced slant. The goal appears to be a contemporary, approachable tone that can move between display and interface contexts without feeling sharp or formal.
The italic angle is prominent but the letterforms remain stable and uncompressed, supporting comfortable reading in short paragraphs. Counters stay open in letters like e, a, and s, helping maintain clarity even as the slant increases perceived dynamism.