Sans Normal Bilov 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'TheSans' by LucasFonts, 'Niko' by Ludwig Type, 'Adagio Sans' by Machalski, 'Ceebo' by Oliver Matelowski, 'Karmina Sans' by TypeTogether, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, soft, approachable, retro, approachability, display impact, brand warmth, retro character, rounded, bouncy, humanist, tapered terminals, ink-trap like.
A rounded sans with heavy, softly swelling strokes and gently tapered terminals that keep the silhouettes lively rather than geometric. Curves are prominent throughout, with slightly irregular, hand-cut energy in diagonals and joins, giving letters a subtle bounce while remaining clean and legible. Counters are generous and mostly round; bowls and shoulders feel inflated, and some joins show small notches or pinches that read like ink-trap-inspired shaping. Overall spacing and proportions are compact but not tight, producing a sturdy texture in both uppercase and lowercase settings.
This font is strongest in display roles such as headlines, logos, packaging callouts, and posters where its rounded shapes can read clearly at larger sizes. It can also work for short UI labels or signage that benefits from an approachable, non-technical voice.
The tone is warm and informal, with a cheerful, slightly retro sensibility. Its rounded forms and springy rhythm feel personable and inviting, making it well suited to designs that want friendliness without looking childish.
The design appears intended to deliver a friendly, rounded sans voice with extra personality in terminals and joins, balancing sturdy legibility with a playful, expressive texture.
Uppercase characters lean toward broad, simplified silhouettes, while lowercase forms add character through curved terminals and distinctive joins. Numerals match the same soft geometry and weight, maintaining an even color in mixed alphanumeric use.