Serif Flared Hares 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Corporative' and 'Corporative Sans' by Latinotype and 'Performa' by Resistenza (names referenced only for comparison).
Keywords: posters, headlines, packaging, halloween, kids media, playful, retro, spooky, whimsical, handmade, grab attention, add character, vintage feel, playful display, flared, soft serifs, bulbous, irregular, bouncy.
A heavy display face with rounded, swollen forms and flared stroke endings that read as soft, serif-like terminals rather than sharp brackets. The outlines are intentionally uneven, giving the letters a carved or hand-cut feel with subtle wobble in stems and curves. Counters are compact and the black areas dominate, producing strong silhouettes; punctuation and numerals follow the same chunky, slightly skewed construction. Overall spacing and rhythm feel lively and irregular, with letterforms that lean and flex just enough to keep the texture animated.
Best suited to short-form display settings such as posters, event titles, game or cartoon branding, packaging callouts, and punchy headlines. It performs well where strong silhouette recognition matters—stickers, labels, and social graphics—and can lean into seasonal or novelty themes (especially spooky or whimsical campaigns). For longer passages, it’s most effective in brief bursts like pull quotes or section headers.
The tone is mischievous and theatrical, balancing retro cartoon charm with a mildly eerie, Halloween-adjacent mood. Its bouncy irregularity suggests hand-made signage and playful storytelling rather than formality. The strong, soft-edged silhouettes make it feel friendly but bold, suited to attention-grabbing, characterful messaging.
The design appears intended to deliver maximum personality through bold, soft-edged silhouettes and flared terminals, echoing hand-cut lettering and vintage display typography. Its controlled irregularity suggests a deliberate effort to feel human and animated while remaining consistent enough for branding and repeated headline use.
At text sizes it creates a dense, high-impact texture, with distinctive shapes doing most of the work; the uneven stroke endings and compact counters become key identifiers. The numerals are especially poster-like, with stout forms and flared finishing strokes that match the alphabet. It benefits from generous tracking when used in longer lines to keep the dark mass from closing in.