Serif Flared Harid 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mohr' by Latinotype, 'Avenir Next Paneuropean' by Linotype, 'Montreal Serial' by SoftMaker, 'TS Montreal' by TypeShop Collection, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: posters, headlines, packaging, logotypes, merchandise, playful, rustic, whimsical, handmade, retro, attention-grabbing, handcrafted feel, vintage flavor, humorous tone, brand character, chunky, organic, irregular, soft corners, bouncy.
A heavy, soft-edged display face with slightly right-leaning forms and an intentionally uneven, hand-cut silhouette. Strokes are thick and largely monoline, with terminals that broaden into subtle flares and small, blunt serifs that feel carved rather than precisely drawn. Counters are compact and sometimes asymmetrical, and curves show gentle wobble that gives the outlines a tactile, stamped look. Proportions are broadly upright and compact, with a sturdy baseline presence and simplified interior detail that prioritizes bold shape over refinement.
Best suited to display sizes where its chunky silhouettes and flared terminals can read clearly—posters, splashy headlines, event graphics, packaging, and playful branding. It can also work for short bursts of text (taglines, labels, pull quotes) when a bold, handmade personality is desired.
The overall tone is friendly and mischievous, balancing a vintage poster flavor with a handcrafted, folksy warmth. Its irregular edges and swollen terminals create a casual, humorous voice that feels approachable rather than formal, with a faint spooky/carnival undertone in the exaggerated silhouettes.
The design appears intended to deliver maximum impact with a handcrafted, vintage-leaning texture—combining thick, simplified shapes with flared, serifed terminals to evoke printed ephemera and cut-paper lettering. Its slight slant and irregular rhythm aim for expressiveness and charm rather than strict typographic neutrality.
Spacing appears relatively tight in the sample text, and the dense letterforms create strong black texture across lines. The numerals are weighty and characterful, matching the letterforms with the same flared terminals and slightly irregular contours.