Sans Normal Argoh 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Candor' and 'BR Sonoma' by Brink, 'Interval Sans Pro' by Mostardesign, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'Malnor Sans' by Sikifonts (names referenced only for comparison).
Keywords: ui text, body text, wayfinding, editorial, presentations, clean, modern, neutral, friendly, utilitarian, legibility, versatility, clarity, neutrality, accessibility, rounded, open apertures, even rhythm, humanist touch, clear counters.
This is a clean sans with round, open forms and an even, contemporary rhythm. Strokes are uniform and smoothly curved, with gently rounded joins and terminals that read as straightforward rather than stylized. Counters are generous and apertures stay open, helping letters like c, e, and s remain clear at text sizes. Proportions feel balanced and workmanlike, with slightly softened geometry that avoids a rigid, engineered look.
It performs well in interface copy, product UI, and general-purpose body text where consistent color and open counters support comfortable reading. The straightforward numerals and crisp letterforms also suit signage and wayfinding, as well as reports, presentations, and other information-heavy layouts.
The overall tone is modern and neutral, with a friendly clarity that feels approachable rather than corporate-cold. Its rounded construction and open shapes give it a calm, readable voice suited to everyday communication.
The design appears intended as a versatile, no-surprises sans for broad everyday use, prioritizing clarity and consistency across uppercase, lowercase, and numerals. Its softened geometry suggests an aim for modern neutrality with a slightly friendly, accessible feel.
Uppercase forms appear stable and simple, while the lowercase keeps legibility through clear differentiation in similar shapes (for example, i/j and 0/8/9). Numerals are straightforward and highly readable, matching the letters in weight and color for consistent mixed text.