Sans Normal Okbig 15 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Conigen' and 'Horas' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, clean, utilitarian, impact, clarity, modernity, versatility, geometric, monoline, open apertures, rounded, compact.
A sturdy sans with heavy, even strokes and smooth, largely circular curves. The letterforms lean toward geometric construction, with broad proportions, generous counters, and consistently low stroke modulation. Terminals are clean and blunt, and joins read solid and stable, producing a compact, high-ink silhouette that stays crisp at large sizes. Overall spacing and rhythm feel straightforward and regular, emphasizing clarity over calligraphic nuance.
This style works best where strong presence and quick legibility are needed, such as headlines, posters, signage, and bold brand marks. It can also serve in packaging and digital UI moments that call for emphatic labels or short bursts of text, especially at medium-to-large sizes.
The tone is confident and contemporary, with a friendly neutrality that reads as practical rather than decorative. Its broad shapes and soft curvature give it an approachable, modern voice suited to direct, high-impact messaging.
The design appears intended to deliver a contemporary, no-nonsense sans with high visual impact and dependable readability. Its geometric leaning and consistent stroke weight suggest a focus on clean reproduction across print and screen while maintaining a friendly, modern character.
Round letters show near-circular bowls with ample interior space, while diagonals (as in A, V, W, X) are firm and symmetrical, reinforcing a structured, engineered feel. Numerals match the alphabet in weight and presence, maintaining a consistent color across mixed text.