Sans Superellipse Upjo 3 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Controller' by Dharma Type (names referenced only for comparison).
Keywords: headlines, logotypes, posters, packaging, gaming ui, futuristic, tech, industrial, sporty, robotic, impact, modernity, tech branding, signage, display, rounded corners, squarish, geometric, modular, blocky.
A heavy, geometric sans built from rounded-rectangle forms, with broad proportions and consistently softened corners. Curves resolve into superelliptic bowls and counters, giving letters like O, Q, and 0 a squared-off, inset feel rather than a true circle. Strokes stay uniform with minimal modulation, terminals are blunt, and joins are clean and engineered, producing a tight, modular rhythm across caps, lowercase, and figures.
Best suited to display roles where bold geometry and width can drive recognition—headlines, logos, labels, and high-contrast branding systems. It can also work for short UI labels in tech or gaming interfaces when space allows, but its broad letterforms and dense color make it less ideal for long-form text.
The overall tone is contemporary and synthetic, reading as tech-forward and machine-made. Its wide stance and squared rounding push a confident, high-impact voice that feels at home in sci‑fi, gaming, and performance branding contexts.
The design appears intended to translate a rounded-rect, industrial geometry into a cohesive alphabet with strong presence and a streamlined, futuristic feel. It prioritizes impact and stylistic consistency over traditional text serif/sans conventions, aiming for a modern, engineered brand voice.
Counters are generally rectangular and compact, creating strong black shapes with clear internal structure even at larger sizes. The lowercase maintains a simplified, constructed flavor, and the numerals follow the same rounded-rect geometry for a cohesive, system-like set.