Sans Superellipse Upha 7 is a bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, logotypes, posters, tech branding, game titles, futuristic, techy, industrial, retro-digital, confident, display impact, digital ui, geometric clarity, brand distinctiveness, modular, geometric, rounded corners, softened square, monolinear.
The design is built from rounded-rectangle geometry with generously radiused corners and broadly squared curves, producing a superelliptical silhouette throughout. Strokes are uniform and substantial, with open counters that stay clear even in compact forms like “e” and “a.” Width is emphasized across the set, and the proportions create a steady horizontal rhythm; terminals are blunt and clean, giving the letters a machined, modular appearance. Notable details include the single-storey “a,” the compact, rounded bowls in “B/P/R,” and the squared-in “O/0” style forms with inset counters.
It works best for logos, product naming, gaming and tech branding, posters, and bold editorial headings where the wide stance can create presence. It can also suit interface titling, dashboards, and packaging systems that benefit from a clean, rounded-rect aesthetic. For long-form text, it is more likely to function as an accent face than a primary reading font due to its strong display personality and expanded proportions.
This typeface projects a futuristic, engineered tone with a confident, tech-forward attitude. Its softened corners keep the voice approachable, while the heavy, expanded forms feel assertive and display-oriented. Overall it reads as modern, synthetic, and slightly retro-digital.
This font appears designed to deliver strong, high-impact headlines with a distinct geometric signature. The rounded-square construction and consistent stroke treatment suggest an intention to feel contemporary and digital-friendly, while maintaining legibility through open counters and simple letter structures.
The numerals and capitals share a consistent rounded-rectangle logic, with forms like “8” and “0” using inset counters that reinforce the geometric theme. The “Q” features a short, squared tail that stays within the overall modular vocabulary, and the lowercase maintains a compact, streamlined construction with minimal stroke modulation.