Sans Normal Biday 9 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'Adagio Sans' by Machalski, 'Andulka Sans' by Storm Type Foundry, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, friendly, modern, confident, approachable, clean, friendly modernity, clear impact, brand tone, display legibility, rounded, soft corners, geometric, compact apertures, high legibility.
A heavy, rounded sans with clean, geometric construction and softly curved joins. Strokes are consistently robust with minimal modulation, producing solid color and clear word shapes. Counters are generous and mostly circular, while apertures in letters like C, S, and e remain relatively compact, giving the face a tight, sturdy rhythm. Terminals are smooth and slightly softened, and the overall spacing feels even and controlled, supporting dense setting without looking cramped.
This font performs well in headlines and display typography where strong presence and clarity are needed. It also suits branding, packaging, and wayfinding-style applications thanks to its sturdy silhouettes and friendly rounded details. In interfaces, it can work effectively for short labels, buttons, and feature callouts where a confident, modern tone is desired.
The tone is contemporary and approachable, combining a friendly roundness with a firm, confident presence. Its weight and smooth curves give it a straightforward, energetic feel that reads as practical rather than decorative.
The design appears intended to deliver a modern, friendly sans optimized for impact and legibility, using rounded geometry and consistent stroke weight to create a smooth, reliable texture in text and prominent shapes in display sizes.
Uppercase forms are broad and stable with strong verticals and rounded bowls; lowercase maintains a simple, uncluttered skeleton with single-storey a and g. Numerals are clear and sturdy, with open, easily distinguishable shapes that match the letterforms’ rounded geometry.