Sans Superellipse Gurow 10 is a bold, narrow, monoline, upright, normal x-height font visually similar to 'Festivo Letters' by Ahmet Altun, 'Corner Deli' and 'Perfume' by Fenotype, and 'Feruka' and 'Jefith' by Twinletter (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, playful, retro, friendly, punchy, quirky, impact, friendliness, retro flavor, space efficiency, brand voice, rounded, soft corners, compact, blocky, high contrast forms.
A compact sans with heavy, uniform strokes and rounded-rectangle construction throughout. Curves are tightened into squarish bowls and counters, with soft corners and flat-ish terminals that keep the rhythm steady and dense. The lowercase is compact with sturdy stems and simplified joins, while round letters like o/e/c lean toward superelliptical shapes rather than true circles. Numerals and capitals maintain the same chunky geometry, producing a cohesive, space-efficient texture in words and lines.
Best suited to display typography where its compact, chunky shapes can create impact—headlines, posters, product packaging, and brand marks. It also works well for short UI labels, badges, and signage where a friendly but emphatic voice is needed, while long-form text may feel heavy due to its dense overall color.
The overall tone is upbeat and characterful, combining a mid-century display feel with a friendly, almost toy-like softness. Its chunky proportions and rounded corners read as approachable and informal, while the compact width adds punch and immediacy.
Designed to deliver a bold, space-saving display voice built from rounded-rectilinear forms, prioritizing punchy silhouettes and a consistent, graphic rhythm. The letterforms appear tuned for personality and instant recognition at medium to large sizes.
Letterforms show intentional idiosyncrasies—angular inflections and slightly squashed bowls—that add personality without breaking consistency. The dense color and short extenders create a strong, poster-like presence, especially in mixed-case settings.