Sans Normal Radat 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Achates' by Karandash; 'Belle Sans' by Park Street Studio; and 'Akagi', 'Akagi Pro', 'Anago', and 'Macha' by Positype (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, kids media, friendly, playful, approachable, soft, casual, approachability, playfulness, display clarity, brand warmth, rounded, chunky, bubbly, monoline, soft corners.
A heavy, rounded sans with monoline strokes and generous curves throughout. Terminals are softly blunted and corners are well-rounded, giving the letterforms a cushioned, “molded” feel. Proportions lean wide with open counters and straightforward construction, keeping shapes clear even at larger sizes. The lowercase shows simple, single-storey forms (notably a and g) and a compact, readable rhythm that stays consistent across words and numerals.
Well-suited to branding and packaging that benefit from a friendly, approachable voice, as well as posters, headlines, and short blocks of display text. It can also work well for family- and kid-oriented communications, product labels, and playful editorial callouts where soft rounded forms help set an inviting mood.
The overall tone is warm and easygoing, with a playful, slightly toy-like softness. Its rounded geometry reads as welcoming rather than technical, making it feel informal, upbeat, and audience-friendly.
The design appears intended to deliver a bold, approachable sans voice built on rounded construction and simplified shapes. It prioritizes friendliness and immediate legibility, aiming for a contemporary, casual character that feels personable and non-intimidating.
The sample text shows strong word shape and even color in paragraphs, helped by open apertures and uncomplicated forms. Numerals follow the same rounded, chunky logic and look designed to match signage and headline settings.