Sans Normal Vumif 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, headlines, signage, friendly, modern, approachable, clean, playful, soften modernism, friendly readability, clean utility, rounded, soft terminals, geometric, monoline, open counters.
A rounded, monoline sans with soft corners and gently squared curves. Strokes maintain an even thickness and resolve in rounded terminals, giving letters a smooth, cushioned silhouette. Uppercase forms are clean and geometric (notably in O/C/G), while the lowercase introduces a friendly rhythm with single-storey a and g and a simple, upright construction throughout. The numerals are similarly rounded and sturdy, with clear, open shapes and minimal detailing for consistent texture in text.
This font suits interface typography, product branding, and packaging where a friendly modern voice is needed. Its rounded construction and open counters also make it a solid option for short paragraphs, headlines, and wayfinding or signage that benefits from clean, soft-edged forms.
The overall tone is warm and approachable, leaning contemporary and casual without becoming novelty. Its rounded geometry reads friendly and slightly playful, while the steady stroke and straightforward structure keep it grounded and utilitarian.
The design appears intended to deliver a contemporary sans with a softened, human-friendly feel—combining geometric roundness with simplified lowercase forms to create an inviting, readable texture across both display and text settings.
Spacing appears generous and the joins are softened, which helps prevent dark spots and supports a smooth, even color in paragraphs. The design emphasizes clarity through open apertures and uncomplicated letterforms, making it feel comfortable at larger text and display sizes alike.