Sans Normal Ridev 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'ALS Direct' by Art. Lebedev Studio, 'EquipCondensed' by Hoftype, 'JAF Bernini Sans' by Just Another Foundry, 'Interval Next' by Mostardesign, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, packaging, friendly, modern, approachable, clean, neutral, everyday usability, legibility, approachability, system consistency, modern neutrality, rounded, soft terminals, even rhythm, open counters, sturdy.
A rounded, geometric sans with smooth curves, soft terminals, and an even, steady rhythm. Strokes are largely uniform, giving letters a solid, uncomplicated texture, while circular forms (like O, o, and 0) read as clean and well-balanced. Apertures and counters are generally open, and joins stay simple and sturdy, supporting clarity in both uppercase and lowercase. Numerals are straightforward and legible, matching the same rounded, low-drama construction as the letters.
Well-suited to interface copy, product and brand systems, and general-purpose editorial settings where a clean, modern sans is needed. The sturdy, rounded construction also works effectively for short headlines, labels, and signage that benefit from a friendly but professional voice.
The overall tone is friendly and contemporary, with a calm neutrality that feels approachable rather than technical. Its rounded shaping lends a gentle, slightly informal warmth without becoming playful or quirky.
The design appears intended as an all-purpose, contemporary sans that prioritizes clarity and consistency while adding softness through rounded forms and terminals. It aims to be versatile across text and display sizes, delivering an approachable tone without sacrificing straightforward legibility.
The shapes maintain consistent rounding across curves and corners, which helps text blocks look cohesive and smooth. In paragraph-like settings, the font presents a clear, dark typographic color with minimal visual noise, making it feel dependable for everyday reading.