Sans Normal Afmap 7 is a bold, normal width, low contrast, italic, tall x-height font visually similar to 'Acumin' by Adobe; 'Newhouse DT' by DTP Types; 'Neue Helvetica', 'Neue Helvetica Armenian', and 'Neue Helvetica Paneuropean' by Linotype; 'Helvetica Now' by Monotype; and 'Nimbus Sans Arabic' and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, signage, sporty, dynamic, modern, confident, technical, convey motion, add emphasis, modernize tone, improve legibility, oblique, geometric, clean, compact, high-clarity.
A slanted, geometric sans with sturdy, even stroke weight and smooth, round counters. Curves are broadly elliptical and terminals are cleanly cut, giving a crisp, engineered look. Proportions favor a relatively tall lowercase with compact ascenders and a consistent, slightly condensed rhythm across the alphabet. Numerals and capitals share the same forward-leaning stance, with generous interior space that keeps forms open at display sizes.
Best suited to headlines, short blocks of text, and brand statements where a dynamic, modern voice is needed. It works well for sports and tech contexts, event graphics, packaging callouts, and signage where bold, slanted forms help create emphasis and motion.
The overall tone is energetic and purposeful, with a forward-motion feel created by the consistent slant and firm construction. It reads as contemporary and performance-oriented—suited to messaging that wants to feel fast, assertive, and modern rather than formal or decorative.
The design appears intended to deliver a clear, contemporary sans voice with an inherent sense of speed and emphasis. Its geometry and consistent slant suggest a focus on impactful display typography that remains clean and legible in prominent, attention-grabbing settings.
The uppercase set is strong and uniform, while the lowercase maintains clear, simplified shapes that prioritize immediate recognition. The italic angle is steady across letters and figures, helping lines of text keep a cohesive, flowing texture.