Sans Contrasted Sugi 10 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, sports, confident, punchy, sporty, modern, techy, impact, display, modernity, clarity, rounded, geometric, industrial, compact, high-impact.
A heavy, expansive sans with broad proportions, large counters, and a sturdy, rectangular construction. Curves are clean and near-circular in rounds like O and C, while joins and terminals tend toward straight, blunt finishes that keep silhouettes crisp at display sizes. Stroke thickness shows noticeable modulation, especially where curves meet straights, giving the face a slightly sculpted, cut-in feel rather than a purely monoline look. Lowercase forms lean simplified and sturdy with generous apertures and short, strong arms; numerals are similarly wide with clear, open shapes.
Best suited to short-to-medium display settings where strong presence is needed, such as headlines, posters, brand wordmarks, and packaging callouts. It also fits sporty or tech-leaning identities and UI hero text where wide, confident letterforms can carry the hierarchy without relying on additional decoration.
The overall tone is assertive and high-energy, with a contemporary, performance-oriented feel. Its wide stance and dark color create a sense of confidence and immediacy, lending a bold, forward-facing voice that suits attention-grabbing messaging.
The design appears intended to deliver maximum impact through width, mass, and simplified geometry while retaining enough stroke modulation to feel shaped and intentional rather than purely mechanical. It aims for clear, contemporary display readability with a distinctive, robust texture in lines of text.
Spacing reads relatively tight for such wide forms, creating dense, impactful word shapes in the sample text. Diacritics and punctuation shown appear minimal in the samples, but the basic alphabet, figures, and common marks maintain consistent weight and rhythm.