Sans Contrasted Sugi 9 is a very bold, very wide, high contrast, upright, normal x-height font visually similar to 'Gella Display' by Slava Antipov (names referenced only for comparison).
Keywords: headlines, posters, logotypes, packaging, editorial display, retro, playful, loud, sporty, graphic, attention grabbing, retro display, brandable, expressive, rounded, chunky, geometric, soft corners, ink-trap feel.
A heavy, wide sans with softened geometry and pronounced stroke modulation that reads as a contrasted display design. Many letters are built from broad, rounded bowls paired with sharp, wedge-like joins and occasional cut-in notches that create an ink-trap-like effect. Curves are generous and slightly squashed, counters are compact, and terminals tend to be blunt rather than tapered. The texture is energetic and uneven in a deliberate way, with several glyphs showing distinctive internal cuts or split strokes that emphasize the font’s graphic construction.
Best suited for large-scale typography where its interior cuts and contrast can be appreciated—posters, punchy editorial headlines, brand marks, and packaging. It can also work for short UI or wayfinding titles when used sparingly, but the busy detailing may reduce clarity at small sizes.
The overall tone is bold and expressive, leaning toward retro-futurist and sporty headline energy. Its chunky forms and dramatic dark–light rhythm feel attention-seeking and playful, with a slightly experimental, poster-oriented attitude.
The design appears intended to deliver maximum impact through wide proportions, compact counters, and high-contrast, cut-in detailing that creates a memorable silhouette. It prioritizes personality and rhythm over neutrality, aiming for a distinctive display voice that stands out in branding and headline settings.
Distinctive signature moments include the stylized joins and interior cut-ins on characters like M/W and the angled, notched treatment seen in several diagonals, giving the face a constructed, almost stencil-adjacent flavor without reading as a true stencil. Numerals follow the same wide, compact-counter logic, staying consistent with the strong, graphic silhouette.