Sans Normal Itgod 3 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Cairoli Classic' and 'Cairoli Now' by Italiantype, 'PODIUM Sharp' by Machalski, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, modern, friendly, sporty, industrial, display impact, high visibility, friendly modernity, sturdy clarity, rounded, geometric, monolinear, blunt terminals, open counters.
A heavy, wide sans with rounded geometry and clean, monolinear strokes. Curves are built from generous circular and elliptical forms, with softened corners and blunt terminals that keep edges from feeling sharp. Counters are generally open and roomy, and the overall rhythm is even and steady, with broad proportions that emphasize horizontal presence. Numerals follow the same solid, rounded construction, staying clear and stable at display sizes.
Best suited to headlines, branding, posters, and large-format messaging where width and weight can create impact. It also fits signage and packaging that benefit from sturdy, readable letterforms and a friendly, modern voice.
The font communicates a confident, contemporary tone with an approachable softness. Its wide stance and rounded shaping give it a bold, friendly energy that can feel sporty and practical rather than formal.
The design appears intended as a contemporary display sans that balances geometric roundness with robust weight for attention-grabbing, high-visibility typography. It prioritizes strong presence and straightforward readability with softened, approachable contours.
Uppercase forms read strongly in short words and headlines, while the lowercase maintains simple, utilitarian shapes that favor clarity over delicacy. The wide set and large internal spaces help prevent dark spots in dense text, though the overall color remains very strong.