Sans Normal Rekaf 17 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Altersan' by Eko Bimantara and 'Acto', 'SST', 'SST Arabic', and 'SST Vietnamese' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, approachable, clean, impact, clarity, modernity, simplicity, legibility, geometric, rounded, compact, sturdy, uniform.
A heavy, geometric sans with rounded bowls and smooth, low-friction curves paired with straight-sided verticals. Strokes are largely uniform with minimal modulation, producing dense, even color and strong silhouette clarity. Counters are moderately open for the weight, terminals are mostly blunt, and joins are clean, giving forms a compact, sturdy feel. The overall rhythm is consistent and contemporary, with numerals and capitals matching the same solid, simplified construction.
This style is well suited to headlines, posters, and signage where high impact and quick recognition are priorities. It can also work for branding and packaging that want a modern, friendly solidity. In long passages, it will be most comfortable at larger sizes or with generous line spacing due to the dense stroke weight.
The tone is contemporary and approachable, combining a friendly roundness with a confident, emphatic presence. It reads as practical and straightforward rather than delicate, making it feel energetic and modern without becoming playful or quirky.
The design appears intended to deliver a clear, contemporary sans voice with strong presence, using geometric round forms and uniform strokes to stay consistent across letters and numbers. It prioritizes simplicity and punch for display-forward typography while maintaining clean readability.
At text sizes the weight creates strong emphasis and a tight texture, while the rounded geometry helps prevent the forms from feeling harsh. The sample paragraph shows stable spacing and a steady baseline, with punctuation and numerals keeping the same robust, simplified character.