Sans Normal Oldob 12 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, posters, signage, friendly, contemporary, confident, clean, approachability, impact, legibility, modern branding, rounded, geometric, sturdy, crisp, even rhythm.
A heavy, rounded sans with compact proportions and smooth, continuous curves. Strokes are consistently thick with minimal modulation, and terminals are mostly blunt, producing a solid, even texture in text. Counters are generously open for the weight, and round letters (O, C, G) read as near-circular with gently softened joins. The lowercase shows a single-storey a and g, a compact e with a tight aperture, and short, sturdy extenders that keep lines looking tidy and controlled. Numerals match the letters in weight and roundness, with simple, highly legible forms suited to display sizes.
Works best in headlines, logos, packaging, and other situations where a bold, friendly sans is needed at medium to large sizes. Its sturdy shapes and open counters also make it suitable for short UI labels, wayfinding, and social graphics where quick recognition is important.
The overall tone is modern and approachable, with a friendly roundness that feels upbeat and accessible. Its dense, confident color gives it a strong presence while keeping an informal, welcoming voice.
Likely intended as a versatile rounded display sans that delivers strong impact without feeling harsh. The consistent geometry and simplified lowercase forms suggest an emphasis on broad legibility and a contemporary, approachable personality.
Spacing appears balanced and slightly tight for the weight, creating a cohesive block in paragraph-like samples. The design favors clarity over finesse, with consistent geometry and few idiosyncratic details, making it dependable for prominent typographic use.