Sans Superellipse Udmem 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, friendly, energetic, modern, impact, motion, modernity, approachability, rounded, soft corners, compact, dynamic, geometric.
A heavy, forward-slanted sans with compact proportions and a smooth, rounded construction. Curves and terminals feel gently squared-off, giving round letters a superellipse-like silhouette rather than a purely circular one. Strokes are consistently thick with minimal modulation, and the joins are clean and sturdy, producing a solid texture in text. Counters are moderately open for the weight, while letterforms stay tight and efficient, creating a punchy rhythm. The numerals follow the same rounded, robust logic, with clear, simple shapes that match the overall tone.
Well-suited to headlines, short paragraphs, and display settings where a bold, kinetic voice is needed. It works particularly well for branding, sports and lifestyle graphics, packaging, and promotional material that benefits from an energetic, modern sans. In UI or wayfinding, it can serve as an accent style for emphasis rather than long-form reading.
The overall impression is upbeat and assertive, with a streamlined, contemporary feel. Its rounded geometry keeps it approachable, while the strong weight and slant add motion and confidence, suggesting speed and momentum rather than formality.
The design appears intended to blend geometric cleanliness with friendly rounded corners, delivering a modern italic voice that feels fast and confident. It prioritizes strong presence and consistent, sturdy shapes for impactful display typography and brand-forward messaging.
Diagonal letters and angled terminals emphasize forward movement, and the family of curves stays visually consistent across capitals, lowercase, and figures. The bold color can build strong hierarchy quickly, especially in short lines where the compact shapes read as crisp and intentional.