Sans Normal Oghi 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'DT Meman' by DT Foundry and 'Identidad' by Punchform (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, logos, playful, friendly, punchy, retro, cartoonish, attention, approachability, simplicity, impact, charm, rounded, soft, chunky, bubbly, compact joints.
A heavy, rounded sans with broad, soft curves and sturdy straight strokes. Forms are built from simple geometric shapes with large, open counters and smoothly rounded shoulders, giving letters a chunky, buoyant silhouette. Terminals are mostly blunt and clean, with minimal stroke modulation and a steady, even rhythm across the alphabet. The lowercase shows single‑storey a and g with simplified construction, while figures are bold and highly legible with circular bowls and strong horizontal cuts on several numerals.
Best suited for bold headlines, poster typography, packaging, and logo wordmarks where a friendly, attention-grabbing presence is needed. It also works well for kids’ products, casual food and beverage branding, event graphics, and social media titles where clarity and personality matter more than long-form readability.
The overall tone is upbeat and approachable, with a slightly retro, poster-like energy. Its thick, rounded shapes feel friendly and informal, leaning toward a fun, consumer-facing voice rather than a technical or corporate one.
The design appears intended as a high-impact display sans that prioritizes warmth, simplicity, and instant recognizability. Its rounded geometry and thick strokes aim to deliver a cheerful, approachable voice that remains clear and stable in large-scale applications.
In running text the weight and rounded joins create dense, high-impact word shapes; tight interior spaces in some letters can close up at small sizes, while the generous curves and large counters stay clear at display sizes. The mix of round and flat cuts (notably in some capitals and numerals) adds a lively, hand-cut sign feel without becoming irregular.