Sans Superellipse Utmom 3 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Eurostile Next' and 'Eurostile Next Paneuropean' by Linotype and 'Logik' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, logos, sports branding, tech branding, techy, futuristic, sporty, industrial, confident, display impact, tech flavor, brand presence, modern utility, geometric clarity, squared-round, rounded corners, extended, compact counters, blocky.
A heavy, extended sans with a squared-round (superellipse) construction: straight-sided stems and arms are softened by generous corner radii, while bowls and counters read as rounded rectangles. The stroke weight stays consistent throughout, producing a solid, low-detail texture that holds up at large sizes. Uppercase forms are wide and stable, with broad horizontals (E, F, T) and squared curves (C, G, O, Q). Lowercase is similarly wide and sturdy, with simple single-storey a and g, short terminals, and compact apertures that keep the silhouette tight. Numerals match the same rounded-rectangle logic, especially 0, 2, 3, 5, and 8, giving the set a unified, engineered feel.
Best suited to headlines, posters, and short punchy statements where the wide proportions and rounded-square forms can read clearly. It also fits logos, product names, esports/sports identities, and tech or UI-adjacent branding that benefits from a robust, engineered look.
The overall tone is modern and utilitarian, with a distinctly technological, sci‑fi edge. Its wide stance and rounded-square geometry suggest speed, equipment, interfaces, and contemporary branding rather than editorial or literary warmth.
The font appears designed to deliver maximum visual impact with a clean, futuristic geometry—combining squared construction with softened corners to feel both technical and approachable. Its consistent stroke and wide set emphasize presence and recognizability in display applications.
The design leans on prominent horizontal cuts and squared joins, creating a slightly modular rhythm across words. Counters and apertures are relatively enclosed for the weight, which increases impact and logo-like presence while reducing delicacy in dense text settings.