Sans Superellipse Utgat 7 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'FF Clan' by FontFont, 'Belle Sans' by Park Street Studio, 'Etelka' by Storm Type Foundry, 'NeoGram' by The Northern Block, and 'Allumi Std' by Typofonderie (names referenced only for comparison).
Keywords: display, branding, logotypes, headlines, ui, techy, modern, friendly, confident, clean, modernize, soften geometry, interface clarity, brand impact, system consistency, rounded corners, squarish rounds, geometric, sturdy, compact apertures.
A heavy, geometric sans with superelliptical construction: round letters lean toward rounded-rectangle bowls and counters, while straight strokes terminate in softly rounded corners. Curves are controlled and smooth, with minimal modulation and an overall even stroke presence. Proportions are expansive and stable, with broad capitals and wide, open shapes; counters stay relatively compact, giving the design a dense, high-impact texture. The lowercase is straightforward and modern, with single-storey forms (notably the a and g), a flat-topped t, and a short-armed r; the dot on i/j is round and cleanly separated. Numerals follow the same squarish-round logic, with the 0 matching the rounded-rectangle motif and other figures built from firm horizontals and generous radii.
Best suited to display-driven applications where its broad, rounded geometry can carry visual identity—logos, brand wordmarks, packaging titles, and headline typography. It also fits interface and product contexts (dashboards, app headers, signage) where a modern, friendly, high-impact sans is needed at larger sizes.
The font reads as contemporary and tech-forward, balancing a utilitarian clarity with softened geometry that feels approachable rather than austere. Its confident weight and rounded-square forms evoke digital interfaces, industrial design, and modern branding where friendliness and precision need to coexist.
The design appears intended to deliver a contemporary geometric voice built on rounded-rectangle/superellipse shapes, prioritizing bold presence and a cohesive, system-like feel. It aims to communicate modernity and approachability simultaneously, using softened corners and compact counters to maintain firmness without harshness.
The design’s rhythm is highly consistent across uppercase, lowercase, and numerals, with repeated use of rounded corners and squarish bowls creating a cohesive system. Letterforms like O/Q/0 emphasize the superellipse theme, while wide diagonals (V/W/X/Y) and broad horizontals add a strong, architectural presence in text.