Sans Normal Allaw 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Ordina' by Schriftlabor, 'FM Bolyar Sans Pro' by The Fontmaker, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, signage, posters, branding, packaging, modern, confident, clean, utilitarian, friendly, strong impact, clear legibility, modern neutrality, geometric simplicity, geometric, rounded, open apertures, large counters, square terminals.
A heavy, geometric sans with broad proportions and uniform stroke weight. Curves are smooth and nearly circular, producing large, open counters in letters like O, D, and P, while straight-sided forms keep a crisp, engineered feel. Terminals are mostly flat and square, joins are clean, and the overall rhythm is steady and uncluttered. The lowercase shows simple, single-storey constructions (notably a and g) with a straightforward, legible skeleton and wide spacing-friendly shapes.
Well suited to headlines, titles, and short blocks where a strong, contemporary sans is needed. The wide, open forms make it a good candidate for signage and wayfinding, as well as branding and packaging that benefit from a bold, clean voice.
The font reads as modern and direct, with an approachable solidity. Its broad, rounded geometry feels contemporary and friendly, while the strong weight adds confidence and emphasis without becoming decorative.
The design appears intended to deliver a straightforward geometric sans with strong presence and high legibility. By pairing broad proportions with simple, open shapes and flat terminals, it aims for modern versatility in display-oriented settings.
Numerals appear sturdy and highly readable, with generous interior space in 0, 6, 8, and 9. Uppercase forms maintain consistent width and weight, giving headings a stable, billboard-like presence; in text, the even color and open apertures help keep paragraphs from feeling busy.