Sans Normal Afmew 9 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Qubo' by Hoftype and 'Core Sans N SC' by S-Core (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, packaging, sporty, energetic, contemporary, friendly, dynamic, convey motion, modern clarity, friendly utility, headline impact, oblique, rounded, open apertures, smooth curves, generous spacing.
This font is an oblique sans with smooth, rounded construction and consistently low stroke modulation. Letterforms lean forward with steady, even stems, soft shoulder transitions, and broadly curved bowls. Counters are open and clean, terminals tend to be simply cut, and overall proportions feel expansive, producing a clear, airy rhythm in both caps and lowercase. Numerals follow the same rounded, streamlined logic, reading evenly alongside text.
It performs well for brand marks, short headlines, and promotional typography where a sense of motion is desirable. The clean shapes and open counters also make it suitable for interface labels, navigation, and packaging copy when set with comfortable spacing.
The forward slant and open, rounded shapes give the type a lively, active tone while staying approachable and modern. It feels energetic rather than formal, with a straightforward, utilitarian clarity that suits contemporary branding and UI contexts.
The design appears intended to deliver a modern oblique sans that balances speed and friendliness: a forward-leaning, rounded voice that stays clear and systematic in text while gaining character at display sizes.
Cap forms read clean and stable while the lowercase introduces a more conversational flow through rounded joins and open apertures. The overall spacing appears generous, helping the italic angle remain legible in longer lines and at larger display sizes.