Sans Normal Kogoj 2 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Air Superfamily' by Positype and 'Caldstone' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, energetic, modern, dynamic, impact, momentum, space saving, modernity, signage, slanted, compact, clean, rounded, high impact.
This typeface is a compact, strongly slanted sans with dense proportions and broad, rounded strokes that stay visually even across curves and diagonals. Counters are relatively tight, with oval and circular forms (C, O, Q, 0) drawn cleanly and without abrupt modulation. Terminals are mostly straight or softly rounded, giving the letters a blunt, contemporary finish; the lowercase includes several single-storey forms and a simple, uncluttered construction. Numerals follow the same forward-leaning rhythm and solid silhouette, prioritizing clear shapes over delicate detailing.
It works best for headlines, posters, branding marks, and packaging where a strong, energetic presence is needed. The compact width helps fit more characters into limited space, making it useful for banners, sports-themed graphics, and promotional typography that benefits from a dense, high-impact look.
The overall tone is fast and forceful, with a forward-leaning stance that reads as active and performance-oriented. Its heavy, compact silhouettes feel confident and contemporary, lending a punchy voice that suits attention-grabbing messaging.
The letterforms appear designed to deliver a modern, high-energy sans voice with a pronounced forward motion, balancing simple geometry with a sturdy, compact build for strong visibility in display settings.
The design maintains a consistent slant and stroke rhythm across uppercase, lowercase, and figures, producing an even texture in longer lines. The compact fit and tight apertures can create a dense color, which amplifies impact in display sizes and short bursts of copy.