Sans Normal Efduw 13 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: editorial, branding, ui text, product copy, headlines, modern, clean, quiet, approachable, modern utility, friendly clarity, subtle emphasis, editorial tone, humanist, rounded, open, airy, slanted.
A slanted sans with smooth, rounded construction and an even, unbroken stroke rhythm. Curves are generous and open, with softly tapered joins and minimal abrupt terminals, giving the letters a fluid, continuous feel. Uppercase forms are simple and geometric-leaning, while the lowercase shows a humanist touch in details like the single-storey “a” and “g,” open apertures, and a gently lifted baseline rhythm. Numerals follow the same rounded logic, with clear, straightforward silhouettes and consistent spacing.
This font is well suited to editorial typography, brand systems, and product copy where a clean, contemporary voice is needed. It can handle medium-length text comfortably and also works for headlines that benefit from a subtle sense of motion. In interfaces, it fits best in labels, navigation, and supporting text where a friendly but restrained sans is appropriate.
The overall tone is modern and calm, with an understated friendliness that feels more editorial than technical. Its slant adds motion and emphasis without becoming expressive or calligraphic, keeping the texture controlled and readable. The result is polished and contemporary, suited to neutral brand voices and clean layouts.
The design appears intended as a versatile slanted sans that blends geometric simplicity with gentle humanist cues for an approachable, modern reading experience. It prioritizes smooth rhythm, open forms, and a controlled italic angle to provide emphasis and personality without sacrificing clarity.
The design’s openness and moderate internal counters help preserve clarity in running text, while the slant and rounded terminals keep the color from feeling rigid. Diagonals (notably in V/W/X/Y) are crisp and consistent, and round letters maintain smooth continuity without sharp cornering.