Serif Contrasted Utba 3 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Chamberí' by Extratype, 'Passenger Display' by Indian Type Foundry, and 'Ingeborg' by Typejockeys (names referenced only for comparison).
Keywords: headlines, magazines, branding, posters, packaging, editorial, luxury, formal, dramatic, confident, display, headline, impact, elegance, authority, crisp, polished, refined, sharp serifs.
A high-contrast serif with pronounced vertical emphasis, thick main stems, and extremely fine hairlines. Serifs are sharp and clean with minimal bracketing, giving edges a precise, cut-paper feel. Proportions are notably wide, with roomy counters and a steady, upright posture; the result is a bold page color without feeling compressed. Curves show tight transitions into hairline terminals, and the overall texture reads smooth and polished at display sizes.
Well suited to magazine headlines, fashion and beauty branding, cultural posters, and premium packaging where a sophisticated, high-contrast look is desired. It also works for pull quotes and large typographic layouts that benefit from wide letterforms and a striking light–dark cadence; for smaller text, the hairlines may call for generous sizing and careful reproduction.
This typeface projects a confident, editorial tone with a crisp, fashion-forward sheen. The dramatic light–dark rhythm and sharp finishing details create a sense of luxury and authority, while the wide stance keeps it open and declarative.
The design appears intended for high-impact display typography where contrast and refined detailing can be appreciated. Its wide proportions and crisp hairlines suggest a goal of combining elegance with strong presence for titles and prominent statements.
The numerals and capitals carry the same dramatic contrast and refined terminals as the lowercase, producing a cohesive display voice. In the sample text, the wide set and strong verticals create an emphatic rhythm, while fine details remain visually prominent against the bold stems.