Serif Contrasted Utba 10 is a bold, normal width, very high contrast, upright, short x-height font visually similar to 'Bodoni' by Bitstream, 'Bodoni' by Linotype, 'Bodoni PT' by ParaType, 'Bodoni Serial' by SoftMaker, 'TS Bodoni' by TypeShop Collection, and 'Bodoni' and 'Bodoni M' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, magazine, branding, packaging, luxury, dramatic, classic, formal, display elegance, editorial impact, brand refinement, classic revival, vertical stress, hairline serifs, sharp terminals, crisp, sculpted.
A high-contrast serif with a strong vertical axis, thick stems, and extremely fine hairlines that create a crisp, sparkling texture. Serifs are sharp and delicate, with minimal bracketing and precise, pointed terminals. Proportions feel traditional and slightly condensed in the lowercase due to a short x-height and prominent ascenders/descenders, while caps read stately and stable. Curves are smooth and tightly controlled, with compact counters in letters like a, e, and s, and a robust, sculpted look in round forms such as O and Q.
This font performs especially well in headlines, pull quotes, and large typographic settings where the high-contrast structure stays clear and expressive. It suits editorial design, fashion and beauty branding, premium packaging, and identity work that benefits from a classic, polished voice. For longer passages, it is better reserved for larger sizes or spacious layouts to preserve the delicate hairline details.
The overall tone is elegant and theatrical, projecting a refined, high-end character associated with fashion and magazine typography. Its dramatic contrast and razor-fine details add a sense of exclusivity and ceremony, making even simple text feel elevated and intentional.
The design intention appears to be a contemporary take on classic didone-style contrast: maximizing vertical emphasis, sharp serif precision, and refined proportions for an upscale, display-forward reading experience.
At text sizes the fine joins and hairlines can visually lighten, so the face reads best where its contrast and sharp serif detailing can be appreciated. The numerals match the display-like rhythm, with strong thick–thin modulation and classic, high-contrast silhouettes.