Sans Superellipse Hirey 2 is a very bold, narrow, monoline, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, stickers, playful, quirky, bold, friendly, retro, impact, approachability, whimsy, display, space-saving, chunky, rounded, compact, bouncy, soft corners.
A heavy, compact sans with rounded-rectangle construction and softly squared curves throughout. Strokes are consistently thick, producing sturdy silhouettes and small counters; joints and terminals lean toward blunt, slightly softened ends rather than sharp cuts. The proportions are condensed overall, with upright posture and a gently uneven, bouncy rhythm that makes letters feel hand-shaped while remaining clean and graphic. Uppercase forms are tall and blocky, while lowercase keeps simple, single-storey shapes and compact apertures that emphasize weight and presence.
Best suited for short, high-impact settings such as headlines, posters, labels, packaging, and brand marks where its dense black shape can carry the design. It can also work for playful UI moments (badges, buttons, callouts) and display copy when set with generous tracking and comfortable line spacing.
The overall tone is upbeat and characterful, with a comic, poster-ready energy. Its rounded, chunky forms feel approachable and fun, while the dense color gives it a confident, attention-grabbing voice that reads as retro and slightly offbeat.
The design appears intended to deliver maximum visual punch with friendly, rounded geometry—combining compact width and heavy stroke weight for efficient space usage in display typography. Its slightly irregular, bouncy rhythm suggests an aim toward approachable, character-driven lettering rather than neutral text setting.
Because counters and apertures are tight at this weight, spacing and line length have a noticeable impact on readability; it holds up best when given room to breathe. The numerals match the same rounded, sturdy construction, keeping a consistent, sign-like texture across mixed text.