Sans Superellipse Hilid 13 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Reader Condensed' by Colophon Foundry, 'Nestor' by Fincker Font Cuisine, 'Autovia' by Santi Rey, 'Ordina' by Schriftlabor, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos and wordmarks, friendly, playful, retro, punchy, approachable, display impact, friendly branding, retro flavor, high visibility, rounded, soft corners, compact, chunky, sturdy.
A compact, heavy sans with rounded-rectangle construction and softened corners throughout. Strokes are monolinear and substantial, with tight apertures and counters that create dense, dark texture in text. Curves feel slightly squared-off rather than fully circular, and joins are smooth and blunt, giving letters a sturdy, molded look. Overall spacing and proportions support short, emphatic settings, with forms designed to read as bold silhouettes more than fine detail.
Best suited to display work where strong presence is needed: headlines, posters, packaging, storefront or wayfinding-style signage, and bold branding wordmarks. It also works well for playful product naming and short UI labels when large enough to preserve counter clarity.
The tone is friendly and upbeat, with a toy-like, retro sign-painting energy. Its rounded, chunky shapes feel approachable and informal, lending a cheerful confidence to headlines and short statements. The weight and compactness add urgency and impact without feeling aggressive.
The design appears intended to deliver maximum impact with a warm, rounded personality—combining dense, bold shapes with softened geometry for a contemporary-retro feel. It prioritizes silhouette and consistency, aiming for quick recognition and a friendly, confident voice in display typography.
The numerals and lowercase maintain the same rounded, blocky logic as the caps, producing a consistent, poster-like rhythm. In longer lines the dark color and tight internal spaces become dominant, so breathing room via size and spacing helps maintain clarity.