Sans Superellipse Hubab 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'HD Colton' by HyperDeluxe and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, punchy, friendly, modern, playful, impact, clarity, approachability, simplicity, boldness, blocky, chunky, compact, dense, geometric.
A dense, heavy sans with compact counters and broad, rounded-rectangle curves that read as superelliptical rather than purely circular. Strokes are consistently thick with crisp, squared terminals, producing a sturdy silhouette and strong color on the page. Proportions lean slightly condensed in the capitals, while curves stay smooth and controlled, keeping the overall rhythm tight and punchy.
Best suited for headlines, posters, packaging, and branding systems that need strong emphasis and immediate readability. It can work well for badges, labels, social graphics, and UI moments like hero banners or section headers where a bold, friendly voice is desired. For long-form text, it will be most effective in short bursts (titles, pull quotes, calls to action) due to its dense weight and tight internal spaces.
This font projects a confident, high-impact tone with a friendly, contemporary warmth. Its rounded geometry softens the heaviness, creating an approachable but assertive voice that feels suited to energetic, attention-grabbing messaging.
The design appears intended to deliver maximum presence and legibility at display sizes, using simplified, geometric forms to keep shapes recognizable under heavy weight. Rounded-rectangle curves and firm terminals aim to balance friendliness with authority, making the type feel contemporary and direct.
The sample text shows very strong page color and tight counter shapes, which increases impact but can reduce openness at smaller sizes. The overall texture remains even and stable across mixed-case settings, with rounded forms providing a consistent, cohesive personality.