Sans Superellipse Kydip 7 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, playful, retro, friendly, punchy, display impact, friendly tone, brand presence, retro poster, blocky, soft-cornered, rounded, compact, high-impact.
A heavy, wide display face built from broad strokes and soft-cornered geometry. Curves resolve into squarish, superellipse-like bowls, while straight segments stay sturdy and unmodulated, creating a strong, even color on the page. Terminals are generally blunt with subtle rounding, and counters run fairly open for the weight, helping letters remain legible despite the dense shapes. Uppercase forms feel compact and monumental, while the lowercase keeps similar heft with simple, robust construction and minimal stroke detailing.
Best suited to large sizes where its wide, blocky shapes can deliver impact—headlines, posters, storefront or wayfinding signage, and bold brand marks. It also works well for packaging and short statements where a friendly, assertive tone is desired, but is less ideal for long-form reading at small sizes due to its dense color.
The overall tone is bold and friendly, mixing a utilitarian, poster-like solidity with rounded forms that soften the voice. It reads as upbeat and slightly retro, with a confident, attention-grabbing presence that feels more expressive than neutral.
This design appears intended as a high-impact display sans that replaces sharp industrial forms with rounded, superellipse-like curves for a warmer, more approachable feel. The goal seems to be strong visibility and a distinctive silhouette while keeping construction simple and consistent across letters and figures.
The numerals and lowercase echo the same rounded-rectangle logic, giving text a cohesive, chunky rhythm. In paragraphs the weight and width create a strong visual texture, so spacing and line length will noticeably affect readability; it performs best when given room to breathe.