Sans Normal Segam 2 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, packaging, presentations, clean, friendly, modern, minimal, clarity, approachability, versatility, modern neutrality, rounded, open, smooth, airy, neutral.
A rounded, monoline sans with generous curves and a clean, even stroke. Bowls and counters are open and spacious, with softly finished terminals that keep the texture light and uncluttered. Uppercase forms are simple and geometric, while the lowercase maintains clear, straightforward construction; descenders are modest and the overall rhythm is steady and readable. Numerals follow the same rounded, low-contrast logic, with simple shapes and consistent stroke behavior.
Well-suited to interface copy, product branding, and general-purpose communication where a clean, modern voice is needed. The open apertures and rounded construction also work nicely for signage and packaging, and the smooth, even texture reads well in short paragraphs and headings.
The overall tone is calm, approachable, and contemporary. Its rounded geometry and unobtrusive detailing feel friendly and practical rather than formal, lending a gentle personality without becoming playful or quirky.
Likely designed as a versatile everyday sans that prioritizes clarity and visual comfort. The rounded, geometric construction suggests an intention to feel modern and welcoming while staying neutral enough for broad editorial and digital use.
Curved characters (like C, G, O, S) emphasize circular construction, and diagonals (V, W, Y) stay crisp while remaining consistent with the soft terminal treatment elsewhere. Spacing appears balanced, producing an even color in the paragraph sample and maintaining clarity at larger display sizes.