Sans Normal Puduh 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'Habanera' by Artegra, 'Asen Pro' by Asenbayu, 'Newhouse DT' by DTP Types, 'Helvetica Now' by Monotype, 'Jindo' by Nine Font, 'Glimp' and 'Glimp Rounded' by OneSevenPointFive, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, sporty, friendly, punchy, informal, impact, approachability, energy, modernity, display, rounded, soft corners, compact counters, slanted, chunky.
A heavy, rounded sans with a consistent forward slant and generously thick strokes. Curves dominate the construction, with softened corners and full, circular bowls that keep the texture smooth despite the weight. Counters are relatively compact, and joins are sturdy, producing a dense, high-impact rhythm. The forms feel slightly bouncy and dynamic, with simple, geometric letter shaping and uncomplicated terminals that read cleanly at large sizes.
Best suited to headlines, posters, and branding where a bold, friendly presence is needed. It can work well on packaging and signage that benefits from quick recognition and a lively tone, especially at medium-to-large sizes where the rounded details and compact counters remain clear.
The overall tone is upbeat and approachable, with a sporty, energetic lean that feels modern and casual. Its chunky, rounded shapes give it a friendly voice while still delivering strong emphasis, making it feel confident rather than delicate or formal.
The design appears intended to deliver maximum impact with an inviting, rounded feel—combining strong weight and a forward-leaning stance to suggest motion, fun, and contemporary energy in display-centric typography.
Numerals and capitals maintain the same rounded, weighty logic, helping headings and short lines feel cohesive. The sample text shows an even color and stable spacing for display use, with the slant adding motion and a sense of speed.