Sans Normal Loroj 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'MVB Embarcadero' by MVB, 'Core Sans A' by S-Core, 'Peter' by Vibrant Types, and 'Goldbill' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, dynamic, contemporary, friendly, impact, emphasis, motion, approachability, modernity, rounded, soft corners, heavy, oblique, compact counters.
A heavy, rounded sans with an oblique slant and broad, slightly expanded proportions. Strokes are monoline and smooth, with rounded joins and terminals that keep the silhouettes soft despite the weight. Counters are relatively compact (notably in letters like a, e, and s), and the overall rhythm is dense and punchy, optimized for strong color on the page. Numerals and capitals share the same sturdy, geometric construction, producing a consistent, poster-ready texture in text settings.
Best suited to short, high-impact copy such as headlines, posters, brand marks, and packaging where bold presence and motion are desirable. It also works well for sports and event graphics, social media tiles, and signage that benefits from a strong, rounded, contemporary voice.
The tone is energetic and confident, with a sporty, forward-leaning attitude. Rounded shaping adds approachability, balancing the weight so it feels modern and friendly rather than rigid or industrial.
Likely designed to deliver maximum visual impact with a fast, energetic slant while staying approachable through rounded geometry. The consistent, monoline construction and sturdy proportions suggest an emphasis on clarity and recognizability in display typography.
The oblique angle is pronounced enough to read as intentional motion rather than a slight slant, and the wide set gives headlines a stable, blocky footprint. At smaller sizes the tight internal spaces may fill in, so it visually favors larger display applications.