Slab Square Hyvo 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, signage, western, playful, rugged, retro, posterish, display impact, vintage print, rustic texture, thematic branding, chunky, blocky, angular, chiseled, bracketless.
A chunky display slab with broad, squarish proportions and heavy, block-like serifs. Strokes are largely monoline with low apparent contrast, and many joins and corners are cut into slightly irregular, angular facets that create a hand-hewn look. The letterforms feel compact and sturdy, with squared counters and blunt terminals, and a lively rhythm created by small asymmetries and uneven edge geometry. Numerals follow the same carved, slabby construction and remain bold and highly graphic.
Well-suited to posters, headlines, signage, packaging, and short branding statements where a bold, rustic slab presence is desirable. It can also work for event graphics or themed materials (e.g., vintage or frontier-inspired) where texture and personality matter more than long-form readability.
The overall tone is bold and attention-seeking, with a rustic, old-time character that reads as Western and poster-oriented. Its slightly rough, cut-paper or woodblock flavor adds informality and charm, keeping it more playful than formal despite the heavy weight.
The design intention appears to be a high-impact slab display with a deliberately roughened, woodblock-like surface character, pairing strong rectangular serifs with angular cuts to evoke vintage printing and handcrafted signage.
The face holds together best at larger sizes, where the faceted edges and strong slabs become a defining texture rather than noise. Spacing appears tuned for display impact, with dense black shapes and minimal interior openness in several glyphs.