Slab Contrasted Rogi 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype, 'Egyptian Slate' by Monotype, 'Fenomen Slab' by Signature Type Foundry, 'Paul Slab Soft' by artill, and 'Museo Slab' and 'Museo Slab Rounded' by exljbris (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, branding, confident, rugged, retro, friendly, industrial, impact, durability, nostalgia, clarity, authority, chunky, bracketed, blocky, rounded, compact.
A heavy slab-serif design with broad proportions, compact counters, and strongly bracketed, rectangular serifs. Strokes stay largely even, with subtle shaping at joins that softens the otherwise blocky construction. Curves (O, C, G, S) are full and rounded, while terminals remain firm and square, creating a steady, poster-like rhythm. The lowercase is sturdy and simplified, with short ascenders/descenders and clear, weighty punctuation-like details (e.g., the i/j dots). Numerals match the same chunky, engineered feel, with wide forms and emphatic slabs.
Best suited for display typography where impact and character matter: posters, headlines, labels, and packaging. It can also work for short blocks of copy in editorial or advertising contexts when a dense, authoritative texture is desired, but it will be most comfortable at larger sizes.
The overall tone is bold and self-assured, blending vintage printing energy with a utilitarian, workwear toughness. Its chunky serifs and tight internal spaces give it a no-nonsense presence, while rounded curves keep it approachable rather than severe.
This font appears designed to deliver maximum visual weight and clarity with a classic slab-serif voice, emphasizing sturdy forms and a consistent, rhythmic silhouette. The bracketing and rounded curves suggest an intention to balance industrial strength with a slightly warm, approachable finish.
At smaller sizes the dense counters and heavy serifs may darken text color, while at display sizes the strong slab rhythm and bracketing read as a deliberate stylistic feature. The sample text shows consistent spacing and a robust, even texture across lines.