Sans Normal Okmoh 20 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'ATC Arquette' by Avondale Type Co., 'BR Shape' by Brink, 'Heavitas Neue' by Graphite, and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, approachable, impact, clarity, versatility, brand focus, simplicity, geometric, round, compact, sturdy, crisp.
A sturdy sans with broad proportions and rounded, geometric curves paired with straight-sided strokes. The design keeps contrast minimal and edges crisp, with smooth circular bowls (O, C, G) and confident, blocky terminals. Counters are moderately open and the lowercase is built from simple, compact forms; the a is single-storey and the g is single-storey with a rounded bowl and short, curved tail. Overall spacing and rhythm feel even and stable, supporting solid word shapes at display sizes.
It performs best where strong, legible shapes are needed: headlines, logos and brand wordmarks, posters, packaging, and high-visibility signage. The heavy color and broad stance help it hold up in short phrases and large-scale applications, and it can also serve as an emphatic UI or marketing type for buttons, labels, and section titles.
The tone is modern and straightforward, with a friendly, approachable warmth coming from the round forms and uncomplicated construction. Its weight and breadth give it an assertive, confident presence suited to clear, no-nonsense communication.
The design appears intended as a contemporary, geometric sans that prioritizes impact and clarity. Its simplified construction and rounded structure suggest a goal of being versatile for branding and display work while remaining readable and dependable.
Round letters stay close to true circles, while diagonals (A, V, W, X, Y) are firm and clean, contributing to a contemporary, geometric feel. Numerals are similarly robust and simple, with clear silhouettes intended for quick recognition.