Slab Contrasted Fupo 13 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, retro, confident, playful, sturdy, friendly, impact, nostalgia, display presence, approachability, blocky, rounded, soft corners, bracketed serifs, chunky.
A heavy, block-driven slab serif with broad proportions and rounded outer curves. Strokes are largely uniform, with clear slab terminals that read as sturdy, slightly bracketed blocks rather than sharp hairline serifs. Counters are compact and the joins feel cushioned, giving the forms a soft, molded look despite the mass. The overall rhythm is punchy and dense, with strong horizontals and stable, squared-off feet and caps.
Best suited for display settings where weight and character are desirable—headlines, poster typography, brand marks, packaging fronts, and bold signage. It can also work for short subheads or emphatic pull quotes, but the dense color and compact counters suggest using it at moderate-to-large sizes with comfortable spacing.
The font projects a bold, upbeat presence with a distinctly vintage flavor. Its chunky slabs and rounded geometry feel friendly and approachable while still conveying authority and impact. The tone suggests classic signage and display typography with a playful, old-school confidence.
The design appears intended to deliver maximum impact with a softened, friendly slab-serif voice—combining poster-level heft with rounded shaping and prominent slabs for a distinctive, retro-leaning display texture.
At larger sizes the interior notches and stepped slab endings become a defining texture, adding a slightly ornamental, poster-like character. The numerals match the same heavy, rounded construction, keeping the set visually consistent for headlines and big numeric callouts.