Sans Other Kedev 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: children’s, packaging, posters, headlines, craft branding, handmade, playful, informal, quirky, friendly, handmade feel, approachability, personality, casual tone, rounded, irregular, humanist, bouncy, soft.
A sans with a distinctly hand-drawn, slightly jittery construction. Strokes are monolinear with subtly uneven edges and gently rounded joins, creating an organic texture rather than crisp geometry. Proportions vary from glyph to glyph, with a lively rhythm in the curves and a mix of straighter and more bowed verticals; counters tend to be open and generously sized. Terminals often feel blunt or softly tapered, and several letters show intentionally imperfect symmetry, reinforcing the drawn-by-hand impression.
Well suited to short-to-medium display settings where a friendly, handmade voice is desired—children’s materials, informal packaging, café menus, event posters, and expressive branding. It can also work for pull quotes or section heads in editorial layouts when you want texture and character rather than strict neutrality.
The overall tone is casual and approachable, with a playful, quirky energy. Its uneven outlines and relaxed rhythm suggest spontaneity and personality, reading more like marker or brush lettering than a neutral UI sans.
The design appears intended to capture the warmth of casual hand lettering while keeping a simple sans skeleton for readability. It prioritizes personality and an artisanal feel over strict geometric precision, aiming to make text feel human and approachable.
The face maintains consistent stroke strength while allowing noticeable variation in letter widths and contour wobble, which becomes more apparent in longer text. Round forms (like O/0 and bowls in b/p/d) feel slightly faceted and irregular, adding charm and a crafted look.