Sans Normal Atmov 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, branding, signage, editorial, clean, modern, friendly, neutral, functional, readability, versatility, modernity, approachability, rounded, open apertures, geometric, even rhythm, soft terminals.
This typeface is a clean, rounded sans with smooth, geometric construction and an even, steady rhythm. Curves are broadly circular and transitions are gentle, with minimal stroke modulation and consistently soft terminals. Counters are open and generously shaped, supporting clarity at text sizes. Overall proportions feel balanced and straightforward, with simple forms and a calm, uncluttered silhouette across letters and numerals.
It performs well for user interfaces, product copy, and general-purpose body text where a clean texture and open counters aid readability. The friendly geometry also suits branding systems, wayfinding and signage, and editorial layouts that need a contemporary sans without strong stylistic quirks.
The tone is modern and approachable, projecting a friendly neutrality rather than a sharp or technical edge. Its rounded geometry reads as calm and contemporary, suitable for interfaces and general communication where clarity matters more than personality-driven display impact.
The design appears intended as a versatile, everyday sans that prioritizes clarity and consistency while adding warmth through rounded geometry. Its restrained detailing suggests a focus on broad usability across both short labels and longer reading settings.
Round letters maintain a consistent circular logic, while straight-sided forms keep corners subtly softened, creating a cohesive, polished texture in paragraphs. Numerals follow the same rounded, uncomplicated style, keeping figures visually aligned with the lowercase and uppercase.