Sans Normal Berus 3 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Hype vol 2' and 'Hype vol 3' by Positype (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, logos, condensed, punchy, poster-like, retro, space-saving, attention-grabbing, display focus, headline strength, compressed, blocky, high-impact, tall, clean.
A tall, tightly condensed sans with heavy, uniform strokes and compact counters. Curves are broadly rounded while joins and terminals tend to resolve into flat, squared-off cuts, creating a sturdy, block-like silhouette. The overall rhythm is vertical and dense, with narrow apertures and a consistent, even color that reads as a single strong column in text. Figures and capitals follow the same compressed proportions, emphasizing height over width for a stacked, space-efficient feel.
This design performs best in short, high-impact settings such as headlines, posters, signage, and packaging where vertical economy and strong presence are assets. It can also work for compact wordmarks and bold labels, especially when a condensed silhouette is needed to fit longer names into limited width.
The font conveys a bold, assertive tone with a slightly vintage, headline-driven personality. Its compressed massing feels urgent and promotional, bringing a straightforward, no-nonsense energy that suits attention-grabbing messaging.
The design appears intended to maximize impact in minimal horizontal space, delivering a strong, uniform typographic color for display typography. Its simplified, sturdy shapes suggest a focus on legibility at large sizes and on creating a confident, attention-directing voice.
In extended lines, the dense spacing and narrow internal openings can make words feel tightly packed, while the strong vertical emphasis keeps shapes crisp and recognizable at display sizes. The numerals and punctuation match the same condensed, weight-forward styling, supporting consistent typographic color across mixed content.